Alok: Beyond the Gender Binary.

Mailchimp invites creative, interesting, thought-provoking, and downright weird people to come and teach employees something new through a special guest speaker series called Coffee Hour. The purpose of Coffee Hour is to challenge and inspire Mailchimp employees. 

The brand design team started making posters to announce the speaker of the week as well as contribute to the hype. To celebrate the arrival of Alok Vaid-Menon and their talk about breaking gender binaries, a set was designed using the colors of the nonbinary pride flag: yellow, white, purple, and black.

Art Direction and Set Design by Albrica Tierra.

Poster Design by Luke Webster.

Timelapse of set.