Flexstart.

A fictitious brand identity created to represent Mailchimp’s customers who offer digital services. With Flexstart, gyms become unnecessary, irrelevant, obsolete. Download the app, choose the virtual training sessions that make sense for your fitness level, then work out anywhere.

Creative Direction by Lizzy Johnston.

Art Direction by Albrica Tierra.

Photography by JonPaul Douglass.

Design by Kristie Feltner.